/ Chevrolet, Industry, News / GM invests to keep Cruze in North America

GM invests to keep Cruze in North America

Linked In Share
GM invests to keep Cruze in North America

Last month, the Beijing Auto show debuted the refreshed Chevrolet Cruze, a model that is utterly important for GM in its strive to keep a hold of the growing compact segment.

While in Europe and China such sedan models have long been on top of the shopping list for many buyers, offering a mix of space, compact exterior dimensions and technologically advanced powertrains, the US market only recently shifted towards such models – which also bring mileage savings.

Now, General Motors looks committed to keep the model in production in North America – especially since it’s leaving a traditionally prone (for such models) market, with Chevrolet’s retirement from Europe. The US automaker is investing $50 million at its assembly complex in Lordstown, Ohio to build a new flexible Trim Shop and upgrades to the Press Room – all used in the production of the Cruze.

“This investment will enhance our customer responsiveness while providing our team with the tools and processes needed to be the best at building the next generation Cruze,” said Lordstown Plant Manager Bob Parcell.

The plant achieved the 1 million Cruze milestone last month, with the model the seventh best-selling car in US through March and GM’s second best-selling vehicle this year, only behind Chevy’s Silverado.

Partly because last year the company launched the Cruze Clean Turbo Diesel – offering the best mileage of any gas or diesel only car in America – sales have lately picked up pace. For the first four months of the year, Cruze sales passed those of Ford’s Focus, up from 77,763 to 86,937 units. The model is now close to the Honda Civic, which sold in the same time 98,707 cars, but still lags far behind Toyota’s Corolla – which tallied 106,798 vehicles.

by Aurel Niculescu (my Google+) - Monday, May 5th, 2014 - filed under Chevrolet, Industry, News. Image credit: .
Linked In Share
Related Articles
cruze investment plant us


Discuss: GM invests to keep Cruze in North America

Leave a Reply















Inautonews Facebook PageInautonews RSS FeedInautonews TwitterInautonews Youtube Channel

Sign up to receive our email newsletter on your email. It's safe. No spam!

Skoda Octavia RS Plus spied
Skoda Octavia RS Plus spiedOur spy photographers have managed to capture the new Skoda Octavia RS Plus on camera, for the first time ever, as the model in ...
Hedge fund manager reinvents himself into luxury shuttle service owner
Hedge fund manager reinvents himself into luxury shuttle service ownerThe 2009 crisis hurt many people, especially in the financial and banking business at the beginning. One person involved in the ...
[VIDEO] Jay Kay’s Ferrari LaFerrari seen at Goodwood
[VIDEO] Jay Kay’s Ferrari LaFerrari seen at GoodwoodFamous musician Jay Kay has brought its newest ride, the green Ferrari LaFerrari, to the 2014 Goodwood Festival of Speed, where ...
Mercedes-Benz AMG GT to come with 462 HP version
Mercedes-Benz AMG GT to come with 462 HP versionThe upcoming Mercedes-Benz AMG GT will be offered soon with a less powerful version of 462 HP, as reports are showing. The ...
Hyundai unions warn of impending strikes
Hyundai unions warn of impending strikesSouth Korea’s biggest automaker could have its workers enter strikes, warns their union leaders, as the company and its labor ...
Lada Niva Urban revealed
Lada Niva Urban revealedThe Lada Niva Urban has been revealed recently ahead of its public debut which has been scheduled for the 2014 Moscow Motor Show, ...
[VIDEO] Alfa Romeo 4C crashes at Goodwood
[VIDEO] Alfa Romeo 4C crashes at GoodwoodA brand new Alfa Romeo 4C has been crashed during the second day of the Goodwood Festival of Speed, at the Molcomb corner, one of ...
GM’s ignition victims fund to compensate on a large basis
GM’s ignition victims fund to compensate on a large basisAccording to one of the lawyers that has sued GM over deaths and injuries linked to the defective ignition switches, the ...
[VIDEO] Koenigsegg One:1 tackles the Goodwood Hill Climb
[VIDEO] Koenigsegg One:1 tackles the Goodwood Hill ClimbOne of the most impressive vehicles money can buy these days, the Koenigsegg One:1 has been taken to the 2014 Goodwood Festival ...
[VIDEO] Lamborghini Huracan arrives in Forza Horizon 2
[VIDEO] Lamborghini Huracan arrives in Forza Horizon 2The newest supercar signed by Lamborghini, the Huracan, has recently made its way into the famous video game, Forza Horizon ...
[VIDEO] Mercedes-Benz SLS AMG Black Series tackling Goodwood Hill Climb
[VIDEO] Mercedes-Benz SLS AMG Black Series tackling Goodwood Hill ClimbThe Mercedes-Benz SLS AMG Black Series has been recently brought to the Goodwood Festival of Speed, where it went on the famous ...
Barra familiar implicated in ignition debacle
Barra familiar implicated in ignition debacleDocuments that have just surfaced show that one of the high-ranking product-development executives that still work at GM was ...
DMC unveils Lamborghini Aventador LP998 Edizione GT
DMC unveils Lamborghini Aventador LP998 Edizione GTDMC has officially pulled the wraps off its newest creation, the Lamborghini Aventador LP998 Edizione GT, an upgrade package ...
Mercedes-Benz E-Class travels 1,968 km on a single tank of fuel
Mercedes-Benz E-Class travels 1,968 km on a single tank of fuelA standard version of the Mercedes-Benz E-Class has managed to travel a whopping 1,968 km on a single tank of fuel, from Africa ...
US: June new car sales still on the rise
US: June new car sales still on the riseBoth industry observers and company executives seem to agree that even though the sales gains have now slowed, the numbers in ...
Read more automotive news


2013 Frankfurt Motor Show Live Images

Spy-Shots of Cars
The Mercedes-Benz Sprinter-based "Brilliant Van"
lada niva urban 1
Lamborghini Aventador LP998 Edizione GT DMC tuning 1 - Copy
Mercedes-Benz E-Class travels 1,968 km on a single tank of fuel 1
mg3 trophy championship concept  1
renault megane limited 1
BMW Individual M4 Coupe Goodwood 1
VW adds Premium Package for the Beetle 1
Lamborghini Aventador by Liberty Walk tuning 1
Sport and Night Packages introduced for the updated Mercedes CLS 1
MG GT 1

More automotive from inautonews
Our spy photographers have managed to capture the new Skoda Octavia RS Plus on camera, for the first time ever, as the model in question was being tested out on public roads. The Czech based automaker Skoda is currently planning a hotter version of the Octavia RS, in its estate body style, as the ...
read more
Inautonews Editors Section
F1: 2014 Austrian GP review
F1: 2014 Austrian GP reviewNico Rosberg's victory was a cold shower for many, despite the fact that Mercedes needed to work harder than at any other race this year. Some fans ...
Car investment – which are the next classics?
Car investment – which are the next classics?Some prefer the stock exchange, others buy gold and some invest in properties, but there is a small group of people who prefer to try their luck with ...
Where brand new cars go to die
Where brand new cars go to dieHundreds of millions of brand new cars are left to rust in huge parking lots all over the globe after no one wants to buy them. The 2014 world ...

Editors Section
Inautonews Editors Section
2012 Safest Cars list 2011 Safest Cars [Video] 2011 IIHS Safest Cars [Video] 2011 EuroNCAP Safest Cars 2010 Safest Cars [Video]

Latest in Safety US: NHTSA probes Dodge Ram trucksThe federal auto safety agency is now investigating customer complaints that some of the Ram pickup ... US: NHTSA probes Nissan’s VersaAccording to complaints sent to the US safety regulator, the Nissan Versa is being plagued by an ...
Safety Section