GM looking for outside experts to manage recall crisis image

While GM’s female CEO, Mary Barra, has been almost torn apart by disgruntled lawmakers during the two days of congressional hearings, the managers of the company seem to have decided to seek outside help.

Yesterday General Motors announced its team of outside helpers, that consists of Anton R. Valukas, a former attorney who leads the internal review and Kenneth Feinberg – a well known lawyer who worked in the aftermath of the 9/11 attacks and BP gulf oil spill; has been strengthened by Jeff Eller.

While Valukas and especially Feinberg are well known public figures, Eller is much more of a shadows man, who’s work primarily interests GM because he aided Bridgestone/Firestone in 2000. Back then, the tyre company faced a huge public outcry – just like GM now – in regards to defective tires that equipped Ford Explorers which caused them to roll over – a problem that was found to be liable for more than 200 deaths.

“As we have from the start, we are drawing upon those who have deep experience and expertise in these matters,” said Greg Martin, a GM spokesman. “Jeff will join a team that is helping us guide our response.”

In the mean time, problems are mounting for GM – with its CEO, Mary Barra, taken hard by the representatives during her testimony and a hearing today with a federal judge in Texas. The scheduled hearing is on a class-action suit against GM that could force the company tell consumers to stop using all together the 2.6 million cars affected by the recall until the company fixes them.