General Motors has lowered the price of its Chevrolet Malibu sedan by hundreds of dollars to compete with better-selling mid-sized sedans.
In an effort to make the Malibu more appealing to online car shoppers, GM lowered the prices of Malibu by as much as $770.
The average price of the Chevy Malibu was reduced by about $450, according to Russ Clark, Chevrolet marketing director for the Malibu.
“We did it in order to try to generate more potential traffic on the car both on the websites as well as dealers but I can’t tell you that January itself was a big change just because of that. It recognizes the competitiveness of the segment and ensures that we remain on the shopping list,” Clark told Bloomberg.
The starting price of the entry-level Malibu was reduced by $345 to $21,995, which excludes an $810 freight charge, GM announced. The Toyota Camry, the top-selling car in the United States, is priced from $22,235 before a $795 handling fee. Malibu U.S. sales rose 7.8 percent in January while the Camry increased 13 percent.
The battle for mid-sized car sales in the U.S. is one of the bigger fronts in the fight among GM, Toyota and Volkswagen for global sales leadership.