The American automaker has named Paul Edwards as U.S. vice president of marketing for its Chevrolet brand. He replaces Chris Perry, who resigned last month.
Edwards, 44, will begin immediately reporting to Tim Mahoney, Chevrolet global chief marketing officer, GM said. Since 2010, Edwards has served as executive director of GM’s global marketing and has overseen global media operations, management of agencies, marketing alliances, licensing, brand entertainment and global auto shows.
He started working for GM in 1992 at Cadillac in different sales and marketing jobs. In 2003, GM named him manager of Chevrolet advertising and in 2004 he was named director of GM media operations, advertising and corporate marketing. In 2007, GM named him director of advertising and sales promotion for the Chevrolet brand.
“Paul’s broad experience in virtually all aspects of automotive marketing, across multiple brands, makes him a great fit for Chevrolet as we continue to build on our strong product momentum here in the U.S.,” Mahoney said in a statement.
Chevrolet is GM’s largest brand. Chevrolet sales in the U.S. in 2013 hit nearly 1.95 million vehicles, up 5.2 % from 2012.