Through its second reshuffling strategy this year, GM has named new lead designers for GMC, Buick and Cadillac.
Andrew Smith, currently the head designer for the Holden brand in Australia, will be the new lead designer at Buick and Cadillac, replacing Mark Adams, who took this job last summer, after serving as head designer at GM Europe. Adams will return to Germany, where he will serve as head of GM Europe design and “champion for Opel/Buick brand strategies and design language,” according to the automaker.
A GM spokesman said: “Buick and Opel are developing more joint strategies together. There is a strong desire to have a single point of contact for Buick and Opel initiatives globally from a design and brand perspective.”
As GM looks forward creating a stronger bond between Opel and Buick, Adams will play an important role in accomplishing this goal. Many Buick and Opel vehicles share platforms in Europe, China and North America, the world’s biggest markets. Over the past months Adams has been responsible for the he introduction of Cadillac’s key models, such as the next-generation CTS sedan which will be introduced in the US this autumn.