As is many times the case, when navigating shallow waters you usually stick to the path you already know – so that’s what General Motors is trying, in the midst of its biggest public relations scandal in recent history.
The No.1 US automaker is dealing with a nightmarish situation after failing to respond quickly (for several years…) and issuing a very late recall for 2.6 million cars equipped with defective ignition switches, linked to at least 13 fatalities.
And because such a crisis needs a good PR guy, General Motors has moved to fill the position left unattended by Selim Bingol, who left last month. The company didn’t look very far away and turned to Tony Cervone to become the new senior vice president of global communications. Cervone, 51, worked in the past at GM’s communication team for 10 years, including in Europe and in North America in 2006 and 2007 with now chief executive officer Mary Barra.
According to Barra, Cervone adds “outside perspective and experience that complements a deep background in GM and today’s global auto industry.”
Cervone worked at GM, after leaving Chrysler, in between 1999 to 2000 and 2001 to 2009, left the automaker for United Airlines and most recently was executive vice president of group communications for Volkswagen Group of America.