General Motors Co. opened a new design studio today in Seoul, South Korea, which will be responsible for creating mini and small vehicles built and sold globally.
“Our car designers get inspiration from life and Gangnam is a place where people worship design, style and fashion,” said Ed Welburn, GM Vice President of Global Design. “Our Korean designers will sample perfection every day surrounded by some of the top brands and fashion houses in the world and this ideal location will nurture their creative souls.”
GM Daewoo President and CEO Mike Arcamone said that design will continue to be a key to the company’s success. The Korean designers are responsible for cars like the Chevrolet Cruze, Spark and yet to be launched Aveo, said Arcamone.
“Seoul Advanced Design Studio demonstrates GM’s support of GM Daewoo, and in turn, our support for Seoul’s year long initiative aimed at capitalizing on its World Design Capital status,” Arcamone said.