Saturday, September 22nd, GM opened a new and large vehicle test track located west of Shanghai, part of its plan to keep its market share as the world’s largest auto market.
GM, which is no.1 US automakers, and its JV partners, invested $252.5 million to create ‘China’s largest proving ground’ how the GM China President Kevin Wale called it.
“When we look forward, our volumes are going to increase significantly and to win in the market place you have to introduce more products and introduce them quicker and better than the competition. So it’s a necessary spend if you’re going to be as big a player as we are in China,” he said.
The facility covers a 1,400-acre (560-hectare) area and it was open in the Guangde County, Anhui province. It will have 100 employees who will help the automaker with its plan to produce vehicles faster in the market where GM has a 14% share in 2011. Until now GM used other companies’ tracks or those owned by the government to tests its vehicles or it used to ship them to the US or South Korea, which was a massive loss of time and money.