GM, America’s largest automaker aims to more than double its sales in China to around 5m units by 2015, up from 2.35m last year.
In a briefing ahead of the Shanghai Auto Show, which launches on Tuesday, GM China chief Kevin Wale said GM planned to introduce around 60 new and upgraded models in China over the next five years, around 12 of them being Buicks and 15 Chevrolets.
Buick will introduce about 12 new and upgraded products to expand its image as the leading premium vehicle brand in . In addition to rolling out a variety of new body styles and lifestyle vehicles, Buick will also offer its customers the latest technologies.
From Chevrolet will come 15 new models and upgrades, which will range from affordable small cars to midsize sedans. Chevrolet will also bring to the market a new lineup of SUVs and performance vehicles.
“There will be substantial investment here in China,” said Tim Lee, president of GM International Operations, after a news conference today. But GM didn’t detail its spending plans.
GM also plans to cooperate with its strategic partner SAIC to co-develop a next-generation electric vehicle architecture relevant for and is establishing a battery lab at the new GM Advanced Technical Center in to explore battery technologies. It will work with the domestic supply base as well to develop a strong local capability for the provision of high-quality components essential to support the industry’s move to electrification.
Global automakers are focusing their efforts on China’s auto market, which is the world’s biggest. More than 13 million passenger vehicles were sold in the country last year, when sales grew by a third over 2009.