GM plans to introduce 18 minority-owned dealerships by the end of this year and has 45 options for this move.
So far this year GM has added 7 minority-owned dealerships and plans to reach a total of 25. GM North America President Mark Reuss and Hyundai Motor America CEO John Krafcik talked about the necessity of diversity in auto industry last week at the National Association of Minority Automobile Dealers’ annual conference.
Reuss said that some of the 45 minority candidates have owned or worked at dealerships. GM’s Motor Holding units aims at investing in dealerships which have qualified dealers but don’t have the money. In June, GM was criticized by the civil rights leader Jesse Jackson and NAMAD President Damon Lester for not having enough minority-owned dealerships, and pushed the automaker into making a written strategy and plan for execution.
“History has shown that when leadership moves on there’s nothing in place to carry forth the plan and we have to start all over,” Lester said. “The stretch goal — it is a good start. However, when it’s put in writing we have something we can refer back to. If Motors Holding is going to be aggressive, that’s a positive sign about the how.”