General Motors plans a luxury trim level for the next-generation Chevrolet Silverado pickup, which will compete with Ford’s F-150 King Ranch and Limited and Ram’s Laramie Longhorn.
The model will be named High Country, according to dealers which have been briefed on the plans during a national Chevrolet dealer meeting this month in Las Vegas. The Silverado High Country will be GM’s response to rival high-end pickups which can cost over $50,000. Ford currently offers five luxury F-150 trims that make up nearly 30 percent of the nameplate’s sales.
According to dealers, GM execs didn’t offer details about the model’s contents or about pricing. GM refused to comment on the plans.
“They said it would have a Western flair and unique leather. They basically said, ‘If it’s on the King Ranch, we’re going to have it’,” one dealer who attended the meeting was quoted as saying by Automotive News.
Ford will soon launch the most luxurious version of the F-150 so far, the Limited, which is priced at $53,450, including shipping. The model is fitted with a moonroof, heated and cooled seats, rain sensors and 22-inch polished aluminum wheels and will join four other F-150 luxury trims: King Ranch, Platinum, Raptor and Lariat.