GM says it will keep the Colorado and Canyon monikers image

The Detroit conglomerate considered revising the names for the Chevy Colorado and GMC Canyon mid sized pick-ups but ultimately renounced, as we can also tell from the first teaser image of the two – released earlier today.

The 2015 Chevrolet Colorado and GMC Canyon were earlier pictured in a first teaser image that showed almost nothing, but ultimately confirmed what GM is now saying – the redesigned models will retain their usual naming plates, after a considered revision was dismissed.

Earlier in April GM North America President Mark Reuss told reporters the automaker was considering new names for the Colorado and Canyon. Fortunately, the company decided against a change because of their brand equity announced today Chief Financial Officer Dan Ammann at the Center for Automotive Research’s annual Management Briefing Seminars – where he also showed the teaser image in his presentation.

“This is a segment that used to be a very big portion of the overall truck market,” Ammann told reporters before his presentation. “It’s diminished over the years partly because, in our view, there hasn’t been the kind of offering in the segment that customers were really looking for.” “The Colorado will be positioned as a sport truck,” Ammann said. “The Canyon will live squarely up to GMC brand promise of professional grade.”

via Bloomberg