The US automaker counts the Asian country as its largest single auto market, so there’s no surprise the company plans to bring the latest technology to China, aiming to further develop and adapt it to the country’s specifics.
Matt Tsien, president of GM China, acknowledges the role the Chinese market plays for GM – battling to stay among the top global automakers after being sent to the third spot last year by Volkswagen. “We’ve benefited from the tremendous growth,” says Tsien, as China’s vehicle tally has doubled in the five years since it became the world’s largest market. Analysts and executives also expect the total to double yet again by 2020.
The GM senior official also pointed out to the specifics of the Chinese market – it has emerged as one of the toughest and most competitive markets globally, even if it struggles to face problems such as pollution and congestion. The challenges are reflected to the automakers, with many customers expecting them to mitigate the issues that have hit many Chinese megacities.
Addressing these obstacles, GM recently said it would equip the Cadillac models sold there with the same connectivity features that can be found in the US, effectively turning the cars into mobile hotspots. The new Super Cruise system that should help decrease driver strain by taking over the driving duties in heavy traffic would also make an appearance later on. And vehicles such as the ENVI 2.0 have been developed in Shanghai and fits GM’s view of a vehicle that can be found in the future in large cities around the world.