GM Targets New Type of Customers With the All-New Midsize Pickups image

GM’s all-new midsize pickups are expected to reach dealerships in time for the 2015 model-year.

GM hopes that its new midsize pickups will bring sales back up, after demand for small trucks has dropped significantly over the past years, forcing Chrysler and Ford abandon the segment. GM is targeting customers who look for something sportier and which offers better fuel-economy compared with the current full-size models such as the Chevrolet Silverado.

Mark Reuss, president of GM’s North American operations, said that the midsize pickups will have the same capabilities of their full-size siblings and that the automaker has not decided yet on the new models’ names.

“Don’t think of them as (Chevrolet) Canyon and (GMC) Colorado replacements because they’re not,” said Reuss, during an industry breakfast marking the start of the annual Society of Automotive Engineers conference in Detroit. “We’re researching the names as we do any new products to see where the legacy names are, do they mean something to people.”

The models which currently dominate this segment are the Japanese Toyota Tacoma and Nissan Frontier, and with Ford and Chrysler out of the picture GM’s all-new pickups will have a clear shot at its rivals. GM is confident that if it will offer fuel efficient and highly capable models it will manage to bring customers.