GM to boost its small pickup output image

General Motors plans to speed up the production of the Chevrolet Colorado midsize pickup to meet demand, a company executive said.

Chevy trucks are in high demand and short supply has determined General Motors to build more vehicles at its Wentzville assembly line in Missouri. Therefore, there are some arrangements undergoing to boost the output of the Chevrolet Colorado midsize pickup and its sister model GMC Canyon as well, said Sandor Piszar, Chevy’s director of truck marketing. “We will have additional production capacity at Wentzville to support the fast-selling trucks,” he told reporters at a GM event this week. The plan was backed up by a GM spokesman for the Wentzville plant, who said work is being done to “increase the line speed to make more trucks for our customers down the road.” He added that process should be completed sometime in coming weeks. “Small production increases daily can mean bigger numbers over the course of a year.”

Sales of these two pickups totaled 114,507 units last year, more than GM’s initial estimates. In addition to Colorado and Canyon models, the Wentzville plant also makes the Chevy Express and GMC Savana full-size cargo vans. According to Automotive News, in a November letter to workers, plant officials said the company was taking into consideration a partnership with Indiana-based AM General to take over assembly of cutaway models of the vans in order to clear up the assembly line to build more trucks.

Via Automotive News