GM announced its plans to introduce a new Cadillac model annually in China by 2016, aiming at boosting the luxury brand’s sales in the country.
Dave Leone, GM’s executive chief engineer for performance luxury cars said in Shanghai that the automaker is making its new Cadillac models safer, more fuel efficient and lighter as it uses lighter materials and new technology. GM, for which China is the biggest market by vehicle sales, plans to boost Cadillac’s sales in the country.
This is part of Chief Executive Officer Dan Akerson’s attempt to increase profit margins and make Cadillac a top global brand, preparing it for the risk of dropping sales of high-profit trucks. Last month Cadillac’s sales in China increased 20% to 2,491 vehicles. Currently GM is testing and developing the EN-V 2.0 in China, which is a two-seat electric car.
Cadillac is “a relatively young brand in China but we have big plans to grow our presence around the world. Over the next three years, we will extend our product line with 10 new entries to our portfolio. The XTS and ATS are the first of these new entries in our global portfolio,” said Dave Leone, GM’s executive chief engineer for performance luxury cars.