GM to invest $175 million at Lansing Grand River plant image

The largest US automaker is going to spend $175 million to upgrade the assembly facility that is currently producing the Cadillac ATS and CTS, upgrading the plant in order to be ready to start building the sixth generation Camaro later this summer.

The factory has been running at low yield capacity, with just one shift dedicated to making the luxury models from Cadillac – the luxury automaker has seen deliveries of the passenger car models dipping in recent months as the US consumers are geared towards sport utility vehicles and pickup trucks, including in the premium segment. Now the company is going to bring a second shift to the factory, with around 500 employees tasked to build the latest generation of the Chevrolet Camaro muscle car. The $175 million investment would be used to upgrade and modernize equipment as it gears up to build the 2016 Camaro, transferred here from a plant in Canada, where the fifth generation had been built since 2009.

The factory is underutilized currently, with the Cadillac CTS and ATS being run with a single shift, with the second shift tasked to handle production duties for the muscle car – which has been built on the same rear-wheel drive architecture as the premium models. “With this investment in tooling and equipment, we will continue to do our part to build on the high-quality reputation of this iconic car,” said Scott Whybrew, GM North America manufacturing manager. “These investments in the Lansing plants are proof of the teams’ quality commitment, to put the customer at the center of everything we do!” The Lansing spending program is part of the larger $5.4 billion strategy envisioned by the automaker for the upgrade and expansion of 40 US facilities.