Amid a huge public outcry over the way it handles safety, General Motors seems to do all it can to assure the customers it cares about their safety, including issuing a huge amount of recalls or looking at dated safety technology.

One such example of the latter case is the fact that General Motors is aiming to revive a technology that was hated and sued wrong in a curious case of government excess – we’re talking here about the four decade old seatbelt interlock, which was abandoned after huge amounts of customer complaints.

The No.1 US automaker is introducing – on a limited scale – an update of the technology, called now the Belt Assurance System on fleets using a select number of 2015 cars. The new system uses airbag technology and experience, allowing the car to know if there is anyone sitting in the driver’s seat and buckled up – only then the car would let the user get the gear in drive, although it allows it to start the engine unbuckled.

“Customer safety is on the forefront of everything we do. It is essential for the safety of our customers’ and all drivers’ safety to develop the habit of buckling up each and every time they get into their vehicles,” said Jeff Boyer, vice president.

The Belt Assurance System is offered as an option only on GM vehicles that are the typical fleet car – like the Chevrolet Cruze, Colorado and Silverado, as well as the GMC Sierra, all from the 2015 model year. The company says no plans are made to make it a standard feature, but if the response is positive it could be offered for a charge.


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