GM Unveils Its First Diesel Model Since 1986, the Cruze Diesel image

Today, February 7th, Chevy is expected to unveil the clean-diesel Cruze small car, GM’s first diesel vehicle since 1986.

The 2014 Cruze Clean Turbo Diesel will be fitted with a 2.0-liter turbo engine, will offer an estimated 42 mpg on highway and a torque rating similar with that of a Camaro. The vehicle will be unveiled at the Chicago Auto Show and is expected to reach showrooms in June. The Cruze will be GM’s first diesel model to be sold in the US since 1986 and is expected to sell amazingly well taking into consideration the high demand for diesel vehicles.

“It’s going to take some creative selling by dealers, because it’s a technology that a lot of Americans still view negatively,” said IHS Automotive analyst Rebecca Lindland

Currently, the diesel market in the US is dominated by VW with its TDI versions such as the Passat, Jetta, Golf and Beetle. In 2012, 20% of all Jetta vehicles sold in the US were diesel versions. Gary Altman, chief engineer for Chevy small cars, said that GM expects the Cruze to be a tough rival for the other German diesels.

The Opel Astra, Zafira and Insignia are already using the Cruze diesel engine in Europe. The US model will come with a sticker price of $25,695, with almost $8,000 more compared with the base Cruze LS.