GM Will Build the Cadillac ELR at Detroit-Hamtramck Assembly Plant image

GM will begin manufacturing its new Cadillac ELR plug-in electric luxury coupe at the Detroit-Hamtramck facility in 2013.

The Detroit-Hamtramck Assembly Plant, which also manufactures the Chevrolet Volt, will receive a new investment of $35 million to build the new Cadillac ELR plug-in electric luxury coupe, according to GM’s North American President Mark Reuss.

“If you look at our CTS coupe, people call that a rolling piece of sculpture,” Reuss said following his speech. “I think the design of this car will have even more impact than that car did when it first hit the road. I think the interior of this is something that’s absolutely spectacular.”

Reuss also said that this new model will be focused on a different buyer compared with the Volt, and that there will be a striking difference between the two models. The ELR is the first two-door car to be built at Detroit-Hamtramck since the 1999 Cadillac Eldorado and its production version will be unveiled at the North American International Auto Show in Detroit next year.

Recently Cadillac announced its plans to introduce 10 new products or major upgrades in the following three years, including the all-new XTS and ATS sedans, which recently reached dealerships, in an attempt to regain the top spot in US luxury sales, lost in 1997.