GM said that it is expanding the coverage for the warranty offered to Cadillac’s certified pre-owned vehicles, trying to attract more customers to the luxury brand.

GM said it will extend the bumper-to-bumper warranty coverage on certified pre-owned Cadillac vehicles from four years or 50,000 miles offered by the original factory warranty to 6 years or 70,000 miles. Those who choose to buy a Cadillac certified pre-owned vehicle will also be given free 24-hour road service, a 3-month subscription to OnStar and SiriusXM radio and courtesy transportation if their vehicle needs warranty repairs.

“Enhancing the certified pre-owned program adds valuable benefits for customers and the entire Cadillac brand,” Chase Hawkins, vice president of Cadillac U.S. sales and service, said in a statement. “Improving certified pre-owned supports the ongoing long-term increase in resale value and is another tool that will enable us to attract new customers.”

On another matter, in February, Cadillac announced its plans to reach retail sales of 190,000 units this year, which would mean an increase of 35% from the 140,000 retail units sold in 2012. The automaker relies on its new models, including the XTS large sedan and the ATS compact.

Source: The Detroit News


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