GM’s CEO Dan Akerson plans the reorganize the automaker, so that it will move faster.
In an interview given to Editorial Director Peter Brown, Industry Editor James B. Treece and Staff Reporter Mike Colias, Dan Akerson said that there will be two global brands: Chevrolet and Cadillac, with two different marketing officers, Alan Batey for Chevrolet and Bob Ferguson for Cadillac.
He also said that the automaker has to become successful in the small luxury segment, the ATS, to be able to compete with BMW and Mercedes-Benz. Currently GM has products in 80% of the luxury market and the automaker plans to refresh the XTS and CTS in the third quarter of 2013 and add ELR by the end of next year.
“I think by appealing to a different demographic within the luxury category — young, upwardly-mobile professionals — with the ATS, XTS, CTS, where you want to be is the two biggest markets of China and North America. China is predicted to be the biggest luxury market,” said Akerson.
He added that by the end of this decade, 40% of the luxury market will be represented in China. Until then GM plans to bring its accounting and its IT into alignment, a change that will help the company move up from a financial point of view.