GM’s China sales go up in April while Ford loses some of its pace image

General Motors reported a sales increase of 7.5 percent in China last month, while Ford posted an 11 percent decline.

After a slightly decline in March, General Motors and its joint venture said their sales on the world’s biggest market for passenger cars rose to 277,979 vehicles in April, an increase of 7.5 percent from the same month last year. Driven by the company’s focus on growth segments, SUV deliveries surged 107 percent, while Cadillac luxury vehicle sales jumped 13 percent last month from the previous year. “GM continues to grow in segments that are on top of customers’ purchase lists,” GM Executive Vice President and GM China President Matt Tsien said. “We have more new vehicles on the way in the SUV, MPV and luxury segments to keep delivering to customers what they want and demand.”

While Cadillac- and Buick-branded models saw some hefty increases, the demand for the Chevrolet division fell 29 percent year over year to 35,431 units, but GM hopes to revive the sales by launching several new models this year, starting with its new flagship sedan, the Malibu XL. In the first four months of 2016, GM and its local partners delivered 1.7 percent more cars to a record 1,241,631 units.

By comparison, Ford’s year-to-date sales in China increased seven percent from 2015 with 391,294 vehicles sold, but April’s figures were down 11 percent to 82,324 vehicles, compared with a year earlier. Changan Ford Automobile, Ford’s passenger car joint venture, delivered year-to-date sales of 303,213, up 14 percent from last year, while it sold 58,802 vehicles in April, a decrease of 11 percent.

Blue Oval’s range of sport utility vehicles continues to be popular with the Chinese, with year-to-date sales of the Ecosport, Kuga, Edge, Explorer and Everest models surpassing the 100,000 mark, up 27 percent. The Ford Escort continues to be a top-seller for Ford, with year-to-date sales of the nameplate totaling 84,835 vehicles, up 69 percent compared to 2015.