GM’s Maven now lets users get a monthly subscription for a vehicle image

For now, the new feature of the car-sharing service is restricted to the cities of Los Angeles and San Francisco, where Maven allows the members of the service keep the cars for up to 28 days.

The newly introduced feature has been named Maven Reserve, and comes as an expansion of the regular daily and hourly service already in place in the same area. But users looking for a month-long commitment will only be given the choice of two vehicles – the Chevrolet Volt or the Tahoe SUV, and it won’t come in as a bargain. Getting the Volt will be a $1,100 deal while the larger SUV will set you back $1,500. Those prices include insurance, a dedicated parking space, and $100 worth of fuel – and there’s no membership fee or other costs.

While this sounds a bit costly, it actually comes relatively close to what similar vehicles would cost through a classic rental company, once insurance and add-ons like GPS are factored in. But getting the Volt through a rental company is hard – and finding a parking anywhere in a place like Los Angeles is an even bigger perk. GM introduced the maven car sharing program early last year, with hourly and daily rentals on a variety of GM vehicles – now the program includes 17 cities in the U.S. and Canada.