/ General Motors, Industry, News / GM’s new CEO, Mary Barra, ready for big changes

GM’s new CEO, Mary Barra, ready for big changes

Linked In Share
GM’s new CEO, Mary Barra, ready for big changes

The major challenge facing the 52-year-old electrical engineer and Stanford MBA: How to continue breaking down silos and walls within the U.S. automaker’s historically dysfunctional and disconnected corporate culture and remake GM into a more collaborative and customer-centric enterprise.

When she takes the reins from Dan Akerson on Wednesday, Barra, a Detroit-area native and GM “lifer” who started as an 18-year-old intern in 1980, also will be expected to tackle some unfinished business. Among her tasks: Overhauling GM’s global brands, reviving and returning to profitability the company’s battered European operations, and fattening up profit margins, which lag those of major competitors.

GM under Barra is aiming to shift more vehicles to a handful of core platforms that will offer a greater degree of flexibility and parts interchangeability, thus reducing engineering and production costs. But that shift appears to be at least several years from completion. Barra has demonstrated her technical and financial chops in a variety of key jobs over the past 15 years.

Following a three-year stint as an executive assistant to then-Chairman Jack Smith and Vice Chairman Harry Pearce, she was tapped in 1999 to head internal communications, a role in which she helped GM repair relations with the United Auto Workers after a crippling strike in Michigan.

She then spent two years as an executive director in GM’s North American vehicle operations before being assigned in 2003 to oversee the launch of the Cadillac DTS and Buick LeSabre as manager of the Detroit-Hamtramck assembly plant.

One criticism of Barra, according to a former GM executive who worked with her, is that “she was never in a job long enough to have much of an impact.” Several of the people interviewed asked not to be named because they still do business with GM.

Although she has not run a GM operating unit — a traditional stepping stone to the corner office — Barra in the past 10 years has headed three critical areas: Manufacturing engineering, human resources and, most recently, product development. She has made significant contributions in each job.

Her selection as GM’s next CEO could be “the most important decision that Dan Akerson has made,” said analyst and longtime GM-watcher Maryann Keller. “But you won’t know until she actually gets the job and appoints the people that she wants around her to help her finish a job that’s only partly done.”

Via Reuters

by Aurel Niculescu (my Google+) - Monday, January 13th, 2014 - filed under General Motors, Industry, News. Image credit: .
Linked In Share
Related Articles
Barra ceo GM


Discuss: GM’s new CEO, Mary Barra, ready for big changes

Leave a Reply















Inautonews Facebook PageInautonews RSS FeedInautonews TwitterInautonews Youtube Channel

Sign up to receive our email newsletter on your email. It's safe. No spam!

2016 Audi Q7 spied almost naked
2016 Audi Q7 spied almost nakedOur spy photographers have managed to provide the clearest images with the new generation of the Audi Q7 yet, as the prototype ...
Porsche 911 Targa facelift spied
Porsche 911 Targa facelift spiedThe facelifted version of the Porsche 911 Targa has been spied recently while it was being tested out. Porsche is currently ...
Vettel prepared to wait for Ferrari success
Vettel prepared to wait for Ferrari successNov.27 (GMM/Inautonews.com) Sebastian Vettel says he is not expecting to race a winning Ferrari in 2015. After winning four ...
[VIDEO] Lamborghini Winter Academy – drifting Huracan
[VIDEO] Lamborghini Winter Academy – drifting HuracanLamborghini has released the first teaser video on the 2015 Winter Driving Academy where its newest supercar, the Huracan, is ...
2015 Ford Mondeo Hybrid starts production in Spain
2015 Ford Mondeo Hybrid starts production in SpainThe 2015 Ford Mondeo Hybrid has entered production in Spain, at the company’s manufacturing plant in Valencia. Ford has ...
[VIDEO] Jay Leno does donuts in the new Mustang
[VIDEO] Jay Leno does donuts in the new MustangFamous petrol head Jay Leno has released a brand new video starring the 2015 Ford Mustang. The new generation of the Ford ...
Locally produced Mercedes-Benz C-Class goes on sale in India
Locally produced Mercedes-Benz C-Class goes on sale in IndiaThe locally produced version of the Mercedes-Benz C-Class Sedan has recently went on sale in India. Mercedes-Benz has announced ...
BMW 5-Series GT prototype introduced
BMW 5-Series GT prototype introducedA BMW 5-Series GT prototype, with eDrive and Twin Power Turbo technology, has been introduced recently during the Group ...
Meet the Euro-spec 2015 Chevrolet Corvette Stingray
Meet the Euro-spec 2015 Chevrolet Corvette StingrayThe first details and images with the Euro-spec version of the 2015 Chevrolet Corvette Stingray have been recently released by ...
2016 Ford Explorer online configurator introduced
2016 Ford Explorer online configurator introducedThe online configurator for the 2016 Ford Explorer has been recently introduced as the model in question can be had from 30,700 ...
Toyota gets ready for autonomous race with new safety technologies
Toyota gets ready for autonomous race with new safety technologiesThe Japanese automaker, the largest car company in the world, is inching a little closer to the ultimate goal – releasing on ...
Blue Rocket finished Porsche 918 Spyder seen
Blue Rocket finished Porsche 918 Spyder seenA Porsche 918 Spyder finished in a bright Blue Rocket shade has been spotted recently, in Switzerland. Over the past few months ...
US: Honda sales go unaffected by Takata airbag recalls
US: Honda sales go unaffected by Takata airbag recallsHonda, as the No.1 client of Japan’s Takata Corp is the automaker with the largest number of vehicles affected by the swelling ...
US: Toledo sees rally to keep Wrangler production
US: Toledo sees rally to keep Wrangler productionToledo’s UAW members gathered before the city’s council in a bid to ask the municipality to set in motion the process of ...
Mercedes-Benz S-Class Pullman to be introduced in Geneva
Mercedes-Benz S-Class Pullman to be introduced in GenevaThe Mercedes-Benz S-Class Pullman will be officially introduced next March, during the 2015 Geneva Motor Show. After the ...
Read more automotive news


2013 Frankfurt Motor Show Live Images

Audi Q7 001
Spy-Shots of Cars
2015 ford mondeo hybrid 1
2015 mercedes-benz c-class india 1
BMW 5-Series GT prototype edrive 1
Chevrolet-Corvette-Stingray-Europe 1
porsche 918 spyder blue rocket 1
Skoda Fabia R5 1
2016 Volkswagen Polo GTI 1
Seat Leon Cupra JE Design tuning 1
mclaren p1 crash dallas 1
BMW 3-Series Plug-in Hybrid 1

More automotive from inautonews
Our spy photographers have managed to provide the clearest images with the new generation of the Audi Q7 yet, as the prototype has been spotted virtually undisguised. The German based automaker Audi is currently working on a new generation of the Q7 for several months now, but that doesn’t mean ...
read more
Inautonews Editors Section
Test Drive: Ford Fiesta ST
Test Drive: Ford Fiesta ST The current generation of the Ford Fiesta ST has been officially presented to the public back in March, 2012, during the Geneva Motor Show, and it ...
Test Drive: Renault Twizy – Back to basics
Test Drive: Renault Twizy – Back to basics Renault has been producing the Twizy for a couple of years now, in its Valladolid, Spain, facility but spotting one on European roads can turn out ...
Test Drive: Mercedes-Benz SL400
Test Drive: Mercedes-Benz SL400 The Mercedes-Benz SL is currently in its sixth generation and since the company has released a new entry-level, the SL400, which is basically the ...

Editors Section
Inautonews Editors Section
2012 Safest Cars list 2011 Safest Cars [Video] 2011 IIHS Safest Cars [Video] 2011 EuroNCAP Safest Cars 2010 Safest Cars [Video]

Latest in Safety Toyota gets ready for autonomous race with new safety technologiesThe Japanese automaker, the largest car company in the world, is inching a little closer to the ... Japan: tests show Takata airbags not involved in recalls can still ruptureAutomakers could soon be forced to expand even more their recalls of Takata Corp airbags – ...
Safety Section