GM plans to outsell Ford’s F-Series trucks with the all-new 2014 Chevrolet Silverado and GMC Sierra 1500 pickups.
GM recently made a flashy reveal of the upgraded 2014 Chevrolet Silverado and GMC Sierra 1500 pickups at the Michigan Motion Picture Studios. The new models, to go into production in the second quarter of 2013, replace vehicles that were last redesigned as 2007 models. But GM says that the new models are safer and stronger, offer more horsepower and torque and are more fuel-efficient than the generation on the market.
“Our competitors may think that they have smooth sailing ahead,” said Mark Reuss, GM President of North America. “But let me tell you, the weather is about to change.”
Even if sales for the Silverado and Sierra couldn’t reach the Ford F-Series sales, Mark Reuss says that GM plans to make the two new models take the lead, as these trucks are the best compared with what is on the market. The new Silverado and Sierras are not dramatically different from their predecessors, but the muscular and masculine exterior, the new headlamps and higher hood, new grille, chrome touches and projector headlights are hard not be noticed.
“If you’re expecting GM to write the recipe for the perfect pickup truck, or turn the market upside-down, it’s not going to happen with this model. This is simply an evolutionary change, which takes what was wrong with the last pickup truck and addresses those concerns,” said Dave Sullivan, manager of product analysis for AutoPacific Inc.