It’s gone: Mercury name disappears from dealerships image

Ford announced in June that it would kill the line in the fourth quarter after years of falling sales. Yesterday was the last day when Mercury brand was available via Ford dealers.

According to the Detroit News, Mercury name disappeared from dealerships for the New Year, marking an end to the entry-level luxury brand founded by Edsel Ford in 1939.

“Mercury has been a redundant brand for Ford for at least the last five years, if not longer,” Jesse Toprak, vice president of industry trends and insight for the auto research website, told the News. “For the most part, they were just cosmetically enhanced Fords.”

Through November, 84,802 Mercury’s were sold, – 57 % decline from the 195,949 sold just five years before, according to TrueCar. And this year Mercury sales represent less than 5 percent of Ford’s total sales of 1.7 million, said.

The last Mercury for the public, a Mariner, rolled off the line on Oct. 3, although more are being produced for government agencies.