Google Considers Entering the Electric Vehicle Market image

Google CEO Eric Schmidt said that the opportunities showed by EVs made the company consider joining the segment.

Google is already an important player in the auto industry through its driverless and connectivity auto projects. Schmidt said that Google is heavily investing in R&D in all areas of the auto industry, which means that also EVs.

“This is the beginnings of a new industry, ” he said. “History has proven that new technology thrives best in new companies. I figure that in 20 years’ time, electric cars will be in the mainstream. Eventually, people will have to look at internal combustion-engined cars and ask why we drive such complex vehicles.”

Two months ago, Tesla CEO Elon Musk said he is in discussions with Google about the possibility of adding driverless technology to its vehicles. Musk says that driverless technology is a logical step in the evolution of vehicles and that is why he has begun discussions with Google about the self-driving technology the automaker has been working on, which he compares with an airplane’s autopilot system.

“I like the word autopilot more than I like the word self- driving,” Musk said in an interview. “Self-driving sounds like it’s going to do something you don’t want it to do. Autopilot is a good thing to have in planes, and we should have it in cars.”