According to a new Appinions’ Influence study, the futuristic self-driving cars are envisioned by customers coming from technology companies like Google Inc, rather than the traditional lot of automakers.
The autonomous car sector – which has yet to produce any mass-market vehicle – is a business opportunity that sees the carmakers pitted against technology companies, in an effort from both to secure a foothold in the fast growing environment.
“Autonomous cars are the marriage of high-tech and traditional manufacturing, so we’re not surprised to see so much early influence and attention come from the tech sector.” said Larry Levy, Founder and CEO of Appinions. “But it’s clear the Auto Industry has taken notice and is getting into the game. It will be interesting to watch over the coming months and years to see who contributes and who controls in this growing market.”
The research saw Google the leader of the “10 Most Influential Companies” in the new automotive sector, although the rankings could be overthrown easily by market announcements in the coming years. Even more so, another tech company – Intel – was envisioned as a (distant) second, with General Motors coming in to secure the third spot. Mercedes-Benz and Audi rounded up the top five.