Google removed a Toyota advertisement which sponsored a horrific YouTube video of the elderly Florida woman who lost control of her Camry injuring 10 people.
The video showed the accident which took place on Saturday, April 21st, when an elderly Florida woman crashed through a Publix supermarket, injuring 10 people. The video was posted by Russia Today, and while the car shatters the glass door and plows into a baby carriage and customers, an advertisement appeared: “The following presentation is brought to you by: Toyota moving forward” with the distinctive Toyota logo inserted into the advertisement, then morphing into a pitch for Toyota’s new Prius c hybrid car.
This was an unfortunate case of how automated placement systems link brand advertising with content about the respective brand. The video was released by Florida Highway Patrol and posted by many other news websites. The cause of the accident is under investigation, although reports say that the woman hit the gas pedal instead of the brakes.
At the beginning of this month the National Highway Traffic Safety Administration proposed that carmakers should include a brake-throttle override system in all their passenger cars and light trucks, which would help drivers regain control when a vehicle accelerates suddenly. Toyota has already made a brake-override system standard on its vehicles and many other carmakers offer such a system or are adding it.