Gordon MacKenzie, Former Ford Vice President, Dies at 90 image

The former vice president of Ford Motor, Gordon MacKenzie, who was twice head of sales at Ford of Europe, died Sunday March 11th at age 90.

He began his automotive career at Packard Motor Car Co. and Willys Overland after serving in the U.S. Army during World War II. In 1954 he joined Ford were, at the beginning he held managerial positions in dealer development and district sales. In 1964 he was named general sales manager of Ford division, soon after the launch of the Ford Mustang, which sold 1 million units in the first two years. MacKenzie was general marketing manager for the division from 1968 to 1970, then general sales manager again until 1973, when he was named vice president of sales at Ford of Europe.

In 2003, at the special edition celebrating Ford’s 100th anniversary, MacKenzie spoke about his experience at Ford of Europe.

“1974 was a very, very difficult year because of the oil crisis. The next year we made a billion and a half. That was fun. We really went at the whole thing as a team, not as individuals. We didn’t have any functional lines going back to America. We ran our own store. It was a wonderful time.”