The United Kingdom, once more one of the most important nations in the automotive industry, could be gratified with its own major auto event after an organizing party announced it was mulling a show for 2016.
According to BNC Special Events, which plans to stage the show for motoring enthusiasts to enjoy in 2016 in London, the UK needed such a major event – it’s the second largest car market in Europe and needs to live up to new expectations. On the other hand, Stephen Maitland-Oxley, BNC’s event director did acknowledge the show will not be an industry sanctioned event. The last such show died out in 2008 – the British Motor Show, organized by the Society of Motor Manufacturers and Traders (SMMT), and part of the traditional global auto show calendar, was axed after the 2008 edition because of low automaker interest.
Carmakers are now switching their attention away from traditional motoring shows, concentrating their marketing budgets towards activities that have a swift and direct impact on brand awareness and consumer buying choices. The BNC Special Events’ show has been scheduled May 5 to 8, 2016 and is located in the Battersea Park are of London, on the south bank of the river Thames – an outdoor park also used as the venue for the 2015 finale of the current season of the Formula E electric race series.
Via Automotive News Europe