Hankook is an Official Sponsor for the UEFA Europa League image

An Official Sponsor of the UEFA Europa League for the 2012-15 period will be Korean tyre manufacturer Hankook.

The news comes after the announcement that Western Union will be the new presenting sponsor of Europe’s secondary international club soccer competition, replacing the Spanish auto maker Seat. The official equipment supplier will be German brand Adidas.

We are delighted to welcome Hankook, another top global brand, to the Uefa Europa League family,” said Uefa Events SA chief executive David Taylor. “We look forward to joining forces with them to build competition awareness and engage with fans.”

Continental, the rival tyre company, has a strong foothold in European soccer sealed by an existing deal with Uefa to sponsor the quadrennial European Championships. But now Hankook is also in Europe as a sponsor for Bundesliga champions Borussia Dortmund and Premier League club Sunderland, amongst others.

Hee-Se Ahn, vice president marketing of Hankook Tyres Europe, said of the new Uefa deal: “We are excited about our new partnership with the Uefa Europa League. This unique pan-European platform cements our long-term engagement as a European football partner.”