The new Bentley on demand service is becoming available for previous Bentley owners for a limited time – just because you might want to choose another Bentley for the adventure weekend trip.
The members get a Bentley of choice at the time and place they need, and this concierge service is pretty much a rental car program that is exclusive to Bentley owners. To get yourself another Bentley, there’s only need of the Bentley Network app and account validation – users can afterwards select and reserve a range of Bentley models, which will then be delivered to a special location selected by the customer. The carmaker says a “courteous reminder” will be sent an hour prior to the reservation time, with the concierge ready to deliver the car and brief the driver on the car’s features. And in a nice twist, the exact same concierge will be there to pick up the Bentley once the reservation has run its course.
With car sharing and ride sharing taking more and more clients from both taxi and rental car companies, it’s only logical automakers are also looking to grab a piece of the pie – and high-end brands such as Bentley will for sure request a premium to support their equally premium services. On the other hand, for now this new service from Bentley is very limited, as in only three cities will be served – New York, Los Angeles, and Dallas, with the program only running through the summer.