Heiress Elena Ford has been named vice president of the company founded by her great-great grandfather Henry Ford.
The last time a family member took the corporate officer position was in 1994, with the appointment of cousin Bill Ford, who later became chairman, president and CEO until Alan Mullaly took his place in 2006. Elena Ford is the first female family member to be given such a significant position, effective March 1st.
Elena Ford, 46, will be responsible for the new global dealer and consumer experience organization, which she will have to bring to the highest standard. As director of global marketing operations she will be in charge of the global dealer planning, strategy, training and consumer experience, and will report directly to Jim Farley, executive vice president, who is in charge of global marketing, sales, service and Lincoln.
Elena Ford will also have to set global standards and the best practices in the automaker’s plan to expand globally, to find solutions to improve vehicle quality, which had its drawbacks over the past years, and also improve the vehicle delivery time from the plant to the dealers and customers.
“Elena has extensive experience in global marketing, and her passion for our dealers is well-known around the world,” said Jim Farley.