The Honda Accord managed to outsell the Toyota Camry in April, beating analysts’ estimates.
Last month Honda sold 33, 538 Accord vehicles, while Toyota delivered 31,710 Camry vehicles. Honda’s total sales for the month increased 7.4%, more than analysts’ estimates, while Toyota fell 1.1%.
“Toyota is in a little bit of a holding pattern,” said Larry Dominique, president of TrueCar Inc.’s ALG and a former Nissan Motor Co. (7201) product planner. “They’re waiting for new product to come out and being pretty disciplined” with incentives.
Although Toyota is the largest automaker in the world, it is struggling to keep its Camry the no.1 vehicle in the US for the 12th straight year and outsell the newly-arrived tough rivals Nissan Altima, Ford’s reworked Fusion sedan and the revamped Accord. Ford, GM and Chrysler all posted double-digit growth in April.
According to Autodata Corp., last month sales of new vehicles in the US increased 8.5% to 1.29 million units. The Asian automakers’ share of the market dropped 1.5% to 43.8%, while the US car makers gained 2.1 points to 46.9%. April has been the second consecutive month when the Camry failed to hold the no.1 spot.
“Camry has lost a bit of its luster this year,” Alec Gutierrez, an auto analyst for Kelley Blue Book in Irvine, California, said in a telephone interview. “If I had to pick one rival for segment champion this year, it would be Accord. That’s the one to watch in 2013.”