Honda exhibits safety technology designed to link cars, motorcycles and pedestrians image

Honda held demonstrations in Detroit of experimental safety technology designed to prevent its vehicles from colliding with other vehicles, pedestrians and motorcycles.

Embedded computer chips on vehicles, in motorcycles and in a pedestrian’s cell phone can communicate their respective whereabouts and detect if they are on a collision course. If so, warnings will show up on the vehicles’ screen or the phone. If that doesn’t work, the vehicle is programmed to make an emergency stop. This is in a few words the new technology showcased by Honda.

Honda researchers demonstrated a range of projects in prototype stage at their research and development center in Raymond, Ohio. The advanced technologies are part of a larger initiative to enable cars to avoid accidents autonomously even if a driver does not take evasive actions.

“Our goal is not just to reduce the severity of accidents, but avoid them altogether,” said Art St. Cyr, vice president of product planning for American Honda.

“Advanced safety is fundamental to what it means to be a Honda,” said Rick Schostek, a senior vice president with Honda North America.

The vehicle-to-pedestrian system works through a screen in the car that picks up a signal from the phone of a person approaching the intersection. The chip in the car talks to the software in the phone to identify where the pedestrian is, his direction and speed and whether he is listening to music or is otherwise distracted. The car’s screen flashes a picture of the pedestrian, and if the person keeps moving, the screen warns the driver to brake. If the driver does not react, the car will apply the brakes.

Similarly, the vehicle-to-motorcycle system presents a picture on the car’s screen of an approaching motorcycle and if a collision appears imminent, warns the driver to brake and initiates a hard stop if required.