Honda forecasts 2012 will be a far better year than 2011 for U.S. sales, according to Tetsuo Iwamura, CEO of the company’s U.S. branch.
The Japanese automaker targets a 23.5 percent sales increase for the Honda brand in 2012 and a 40 percent sales increase for the Acura luxury brand. Iwamura expects gains to come from new cars and trucks it plans to introduce for both brands, as well as from the company’s full recovery from supply problems faced in 2011. “It looks quite high jump, but because of the availability problem, we had a really low year this year. To us, it is a natural growth,” Iwamura was quoted as saying by the Detroit Free Press.
Honda’s market share in the U.S. declined to 9 percent in the first 11 months of this year, down from 10.5 percent for the same period in 2010. Acura had a bad year too, with sales falling 6.7 percent in the first 11 months of the year. Honda expects growth from the recently launched Civic compact sedan and the CR-V crossover SUV, with 70 percent of sales for the 2013 model year to come from redesigned models.