Honda has a new car factory in Mexico image

Honda de Mexico, S.A. de C.V. (HDM) has, since Friday, a new automobile plant in the South American country, which will produce the 2015 Fit (Jazz) subcompact and a yet to be announced new small SUV.

The $800 million facility located in Celaya, Mexico is the Japanese company’s seventh plant in North America and when in full swing it will have an output of 200,000 cars a year and a 3,200 employees workforce. With the advent of the new manufacturing location, soon 95% of the cars sold on the US continent would actually be made in the region.

“Our new plant in Mexico is based on the Honda Company Principle of maintaining a global viewpoint to supply products of the highest quality, yet at a reasonable price, for worldwide customer satisfaction,” said Takanobu Ito, president & CEO of Honda. “In Celaya, we can see these core values in action, with a commitment to the highest quality and efficiency and a focus on creating joy for our customers.”

Honda’s capital investment in its North American region now stands at around $21 billion, with the Celaya plant being the second located in Mexico. Besides the automotive facility, at the same site Honda is also constructing a new $470 million transmission plant – with continuously variable transmissions (CVT) production expected to begin in the latter half of 2015, with a workforce of 1,500.