Honda jumps on the electrification bandwagon at Frankfurt image

We’ve all seen the lovely retro-futuristic Urban EV concept from Honda at the Frankfurt Motor Show, and we already know it’s going to be turned into a series production model in 2019, but there’s even more.

Effectively, next to the CR-V Hybrid prototype and the Urban EV, the Japanese company also presented its forward strategy for Europe – and just like the Volkswagen Group that means only one thing: electrification. But Honda isn’t planning on delivering electric and electrified models some years in the future – like most others – instead they simply said that from now on every new European model will be electrified in some way. “Here in Europe, we see this move towards electrification gathering pace at an even higher rate than elsewhere,” said Honda President and CEO, Takahiro Hachigo, during the 2017 IAA presentation.

Honda says the Old Continent is one of the forward thinking regions in this respect, and its strategy has a target of two-thirds new car sales in Europe to feature electro technology by 2025, with the same target for worldwide deliveries, but for 2030. “This is not some vision of the distant future; a production version of this car will be here in Europe in 2019,” the manager added with respect to the Urban EV prototype. It was also joined by the CR-V Hybrid Prototype, its production version will be ready for next year and will effectively replace the diesel version of the SUV. “On sale from 2018, this vehicle will be the first Honda hybrid SUV sold here in Europe,” added Philip Ross, Senior Vice President of Honda Motor Europe.