Honda Might Shift Civic Production to the US image

After the Honda’s last Civic model was panned by critics, the automaker considers shifting production of the new model from Japan to the US.

According to critics, the 2012 Civic, which was Honda’s best-selling model in 2011 after the CR-V and Accord, offers a bumpy ride and has an uninspired design. Today, November 26th, the Nikkei business daily reported that the automaker will manufacture both the next generation Accord and Civic in the US, both models to go on sale in 2016.

“Localising Civic development (in the United States) is among various factors we are considering. Generally speaking, Honda wants to develop cars locally where we sell them,” said Satoshi Takami, a Honda spokesman based in Tokyo.

Honda will most likely manufacture the next generation Civic at its Research and Development (R&D) centre, located in Ohio, and not in Tochigi, Japan, as expected. The report also said that it is possible Ohio engineers to develop the Civic’s interior and body, while those at Tochigi to develop the engines and other core parts. On Thursday, November 29th, Honda will unveil its facelifted 2013 Civic, at the Los Angeles Auto Show.