Honda presents Everus Concept for Beijing Auto Show image

Honda unveiled its Li Nian Everus concept car at the 2010 Beijing Motor Show. The Chinese market only brand is owned by Honda and their Chinese partner, Guangqi Honda Automobile, (previously known as Guangzhou Honda Automobile.)

The China hybrid vehicles project will see the automaker debut the Insight and the CR-Z vehicles as well as bring its Crosstour utility vehicle to the market.

“Last year, Honda’s sales achieved an all-time record of 580,000 units in China,” Honda president and CEO Takanobu Ito said during a press conference held at the Chinese event. “Honda will continue its efforts to become the ‘automaker closest to customers’ in China, by introducing environmentally-responsible models and through further collaboration with its partners, Guangzhou Automobile and Dongfeng Motor.”

Few details are known about the Everus although Honda does say it will be the first production Li Nian model. Reports suggest the Civic-sized offering may ride on a stretched City sedan, which itself is built off a stretched Fit platform.