The recently unveiled Honda S660 has turned out to be a best-seller on its domestic market, Japan.
Do you remember the Honda S660 unveiled earlier this year? Some have called it a shrunken NSX, others a miniature version of the S2000, but regarding its nickname, the model in question has turned out to be a success. According to Bloomberg, which is quoting Misato Fukushima, the carmaker’s spokesman, all 8,600 examples allocated for this year, in its domestic market, have been sold out. Our source has also stated that four in five customers are over 40 years old, and this is an opposite situation of the S2000, where one in five buyers were over 40.
The success is not that shiny for Honda as they are not managing to attract younger buyers into its products, in Japan, and many young people don’t have a car because the Asian country has a very efficient public transportation system. The Honda S660 has a mid-mounted engine and a soft top which can be put away by hand. Under its hood, we can find a 3-cylinder 660cc engine, producing 64 HP (47 kW) and 104 Nm (77 lb-ft) of torque. Rumor has it that the model will be making its way onto the Old Continent, by the end of this year, but in a more powerful version, called the S1000. This will be equipped with a 1.0-liter turbocharged engine, rated at 127 HP (95 kW).