Recently Honda de Mexico laid the foundation stone for its new plant in Celaya, Guanajuato, which is to begin production in 2014 with the Honda Fit subcompact model.

Felipe Calderon Hinojosa, president of Mexico and Takanobu Ito, president & CEO of Honda Motor Co., Ltd. attended the event which took place on Wednesday, March 28th. The new plant is part of the company’s plan to invest and grow its operations in North America, increasing the ability to meet customer needs for subcompact vehicles from within North America. The facility will employ 3,200 workers and is to produce 200,000 Honda Fit subcompact models annually for both for the Mexican market and for the U.S. and Canadian markets, as well as other regions.

“Considering the needs of the Mexican market, which is expecting continued growth in the future, and also serving as a global production base for the North American region and beyond, we decided to make the Fit the first product to be produced here. Also, we will create a highly efficient production system that allows us to provide high quality products at an affordable price both by expanding the use of local parts and by utilizing global parts sourcing,” Ito said.


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