Honda to make production changes in North America image

The third largest Japanese automaker recently announced it had decided to axe its low selling Crosstour full-size crossover and host of other production shuffles affecting the North American region.

The Japanese brand finally gave way to the popular belief – reflected in the very low sales – that following BMW’s X6 design styling doesn’t necessarily yield likable results, ending production of the model after around five years. The oddly shaped wagon/crossover Crosstour only sold 11,800 units in 2014, dropping 30 percent from the year-ago levels. The similarly unpopular Toyota Venza was also axed due to the same reason – so the niche segment continues to prove it failed to gain traction. The model’s demise is also allowing Honda to free up some much needed production output capacity. The automaker has to worry about producing the next generation of the Odyssey minivan, the Ridgeline pickup and Pilot sport utility vehicle. Additionally, the American appeal for crossovers will be supported by the introduction of the updated CR-V compact and the premiere of the all-new 2016 HR-V subcompact model.

“Honda’s growth strategy in North America is keyed to aligning our product portfolio and related production,” commented in a statement John Mendel, executive vice president, American Honda Motor. “This includes the fortification of our light truck lineup.” On the passenger car side, Honda has announced through the surprising premiere in New York of the concept that a new Civic is coming soon. The compact bestseller will also be derived in more variants than ever before, including the European/Japanese hot hatch Type R performance five-door hatch.