Honda U.S. CEO Not Satisfied by Accord Sales image

Honda declared that is trying to find the inventory problems that led to unsatisfactory Honda Accord sales in March.

Last month 26,771 Honda Accord models were sold, down from 31,533 vehicles a year ago. Total group sales were down 7.7 percent year-over-year to 115,833. The Accord has slipped to third place behind the Nissan Altima.

“We are not satisfied with that,” said American Honda President and Chief Executive Tetsuo Iwamura, noting the Accord was outsold by both the Toyota Camry and the Nissan Altima last month.

The company is still recovering from the March 2011 earthquake and tsunami from Japan, which disrupted and brought down production. The low Accord sales were due to the fact that there was a shortage of some popular models, but that a new model in the fall would help improve Accord sales.

“We’re still suffering the inventory issues associated with the disaster,” marketing executive Mike Accavitti said.

Sales are expected to rise this fall with the next-generation 2013 Honda Accord, despite new entries like the 2013 Nissan Altima, 2013 Chevrolet Malibu, and 2013 Ford Fusion.