Honda’s August sales in China down 5.5% image

The Japanese automaker Honda Motor Co Ltd. announced on Tuesday that it only sold 52, 513 vehicles in China this August, sliding 5.5% compared to 2013. This follows a 15.8% increase in June and a 22.7% year-on-year decrease in July.

Honda’s Beijing-based spokesman, Natsuno Asanuma, explained that the decline in the August sales appeared because dealers adjusted their inventories ahead of planned launches of key models this year. Car manufacturers often reduce inventories at their dealers to make room for new model arrivals.

According to Asanuma, Honda plans to release the Vezel and the Spirior in November and the CR-V sometime close to the end of the year. Honda’s sales in the first eight months of 2014 went up 5.2% compared to the same period last year, to 445,472 vehicles.

Japan’s Nikkei newspaper stated in May that the auto company will double the number of car models it currently  sells in China over the next two years, mulling a substantial increase of its local market share. With its two local joint ventures in China – Dongfeng Motor Group Co Ltd and Guangzhou Automobile Group Co Ltd – the Japanese carmaker aims to sell at least 900,000 cars in the country this year, which would be an increase of 18.9 % from the figures recorded last year.

By Gabriela Florea