Honda Motor Co. on Thursday has unveiled its Brio subcompact car for Asian markets, as a rival for the Hyundai i10 and Suzuki Alto.
In Thailand, the Brio will be launched in late May, with prices starting at 399,900 baht – £8200 – $13,200 at current conversion rates.
Production will begin in late April at Honda’s plant in the central Thai province of Ayutthaya. Brio will be equipped with two airbags and an Electronic Brake Distribution system as standard in Thailand and a version adapted for the Indian market will follow later in the year.
The BRIO is equipped with Honda’s 1.2-liter 4-cylinder i-VTEC engine delivering 90 horsepower.
This i-VTEC engine combines stress-free driving throughout the rpm range with fuel economy of 5 liters/100km*2.- 56.4mpg. Its fuel economy-enhancing technologies and nimble performance makes the compact car enjoyable and fun to drive. Emissions from the Brio meets the Euro 4 emission standards.
The interiors of the Thai Honda Brio look pretty impressive and up-market, more like that of the i10, and the beige finish, though not a very practical option for the dusty Indian conditions, will be loved by many an Indian car buyer for the luxurious and airy feel it imparts to the car’s insides.
Honda Thailand’s president Atsushi Fujimoto said: “The Brio will meet the driving and lifestyle needs of people who are looking for a stylish and compact, yet spacious and fuel-efficient car that carries a brand that they can trust for its advanced and safety technologies.”