HUMMER Focuses on Outdoor Recreation and Off-Road Racing at the 2009 SEMA Show image

HUMMER introduces two concepts, the H3 Moab, outfitted with a host of off-road performance accessories inspired by its namesake, and the H3T Sportsman – a proposal for the ultimate outdoorsman’s truck. In addition, Rod Hall Racing’s two-time Baja 1000 full stock-class winning H3 Alpha and Robby Gordon Off-Road’s Dakar-proven HUMMER round-out HUMMER’s 2009 SEMA Show display.

“HUMMER is refocusing on what made the brand successful, which is building rugged, all-terrain vehicles with capabilities that meet the needs of our customers,” said James Taylor, HUMMER CEO. “These concepts not only highlight the off-road performance technology built into our models from the factory, they are inspiration for enthusiasts who want to express themselves via their H3 or H3T.”

While none of these specialized HUMMERs are currently targeted for production, they incorporate Genuine HUMMER Accessories and other aftermarket parts available today, allowing owners and enthusiasts to replicate much the concept vehicles’ enhanced capability and performance.

H3 Moab

HUMMER is the ultimate vehicle for the independent spirit, and the H3 Moab is no exception. Inspired by trails like Steel Bender, Moab Rim, and Poison Spyder, the H3 Moab pays homage to one of the world’s greatest landscapes and off-road enthusiasts’ playground.

Beginning with the solid off-road foundation of a 300-horsepower, V8-powered H3 Alpha with factory-installed front- and rear- locking differentials, the H3 Moab features a combination of production equipment, available aftermarket components and specialized modifications.

At the heart of the H3 Moab’s design is the combination of a Rancho four-inch front suspension lift and a custom rear spring-over conversion inspired by current HUMMER engineering test vehicles. The suspension modifications are supported by Rancho shocks and sure-footed performance is provided by its 35-inch BF Goodrich Mud-Terrain KM2 tires mounted on custom 17-inch 2-piece Monster Black Competition Beadlock Raceline Wheels by Allied.

The H3’s standard underbody protection has been augmented with additional custom shielding and a HUMMER Genuine Accessory brushguard and rocker protection provide the Canyon Metallic exterior paint with defense against the elements. Mounted atop the H3 is a Gobi Ranger roof basket to increase cargo carrying capacity for long overland journeys. The H3 Moab also features HUMMER Genuine Accessory lower grille mounted lamps and six Delta Xenon roof basket-mounted off-road lamps to provide lighting in all conditions.

Rounding out the exterior enhancements are a Predator Motorsports H3 winch mount system with a Warn XD9000 winch and Viking Off-Road synthetic winchline to deliver an integrated recovery solution for any situation encountered on the trail.

Functional additions to the H3 Moab continue into the vehicle’s interior with the addition of custom all-weather flooring, HUMMER Genuine Accessory all-weather floor mats and cargo area mat. To aid in trail visibility, front- and rear-facing cameras have been integrated into the vehicle bumpers and display the terrain fore and aft on the navigation radio screen. Integrated into the rear cargo area of the vehicle is a Warn Air-Power SPI, ideal for airing-up tires for the trip home after a long weekend on the trail.

Restoration for Recreation

HUMMER engineers have used the natural proving grounds surrounding Moab, UT since the introduction of HUMMER vehicles. As such, the brand and its owners have been an ongoing partner of Tread Lightly to promote responsible recreation to ensure open access for future generations. To continue this relationship and in conjunction with the introduction of the H3 Moab, HUMMER will make a donation to Tread Lightly for every photo of HUMMER vehicles in Moab posted to its Facebook page at These funds will be directed towards projects in Moab under the Tread Lightly Restoration for Recreation grant program.

H3T Sportsman

The H3T Sportsman concept demonstrates the ideal midsize truck for the outdoor enthusiast whose weekends are spent in the field or stream. HUMMER designers enhanced the H3T Alpha’s inherent functionality with a combination of powertrain modifications, suspension enhancements and a balanced selection of Genuine HUMMER Accessories and aftermarket components.

Starting with a new H3T Alpha, engineers added nearly 70 horsepower to its 5.3L V-8 via components available in the aftermarket. They include LS2 cylinder heads, a higher-lift camshaft and supporting components. Also enhancing performance is a custom, 3.5-inch exhaust system.

Taking a note from playbook of the HUMMER stock-class race program, the H3T rides on 35-inch-tall BF Goodrich All-Terrain T/A tires mounted on HUMMER Accessory 20-inch wheels. The concept also uses racing-proven stock and aftermarket suspension components, including Light Racing JounceShocks and 2-inch-diameter Rod Hall Racing piggyback reservoir-type performance shocks. The modified suspension improves the H3T’s inherent off-road capability for traversing all forms of terrain.

To enhance the storage flexibility of the H3T’s 5-foot bed and standard bed-rail system, the Sportsman includes right- and left- side lockable storage boxes from HUMMER Genuine Accessories, perfect for securing valuable hunting and fishing gear.

Additionally, the Wildrye Matte custom paint is highlighted by functional HUMMER accessories, including grille-mounted and custom low-profile front- and rear-facing roof-rail mounted Delta off-road lamps, a body-color upper grille and a matte finish fuel door.

A Predator Motorsports H3 winch mount system with a Warn XD9000 winch and Viking Off-Road synthetic winchline and Expert Recovery Kit provide the necessary recovery tools for any situation. On the interior, added HUMMER Genuine Accessories all-weather floor mats and seat covers protect the crew cab’s interior from elements.

HUMMER H3 Moab Concept

HUMMER H3 Moab Concept

HUMMER H3T Sportsman Concept

HUMMER H3T Sportsman Concept