Hyundai apologized for its ix35 SUV commercial which depicts a man trying to commit suicide.

The commercial, created by the Innocean Europe agency to be used in the UK, features a man failing to commit suicide using a hose attached to the exhaust, since the car has “100 percent water emissions,” according to the ad. Hyundai said it did not request nor approved the ad and it removed the video from YouTube yesterday, April 26th, as criticism quickly spread through social media.

“Hyundai Motor deeply and sincerely apologizes for the offensive viral ad,” the company said. “It runs counter to our values as a company and as members of the community. We are very sorry for any offense or distress the video caused. More to the point, Hyundai apologizes to those who have been personally impacted by tragedy.”

The fuel-cell version of the ix35 SUV was unveiled last month at the Geneva auto show. The case is similar with that of Ford, which apologized in March foe several unauthorized ads for its Ford Figo featuring Paris Hilton, Silvio Berlusconi and several women bound and gagged in the back of the car, including the Kardashian sisters.

Source: Automotive News Europe


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